Our Story

Rachel Hough founded Valerian Projects Co. on February 23, 2021 in Gulf Shores, Alabama. Valerian Projects Co. is a festival fashion brand that symbolizes elegant and sexy Victorian designs with a dream to become a leading brand of festival fashion and custom work for remarkable humans. 

Rachel has steered her brand with intentions of repurposing and upcycled materials through thrift stores, friends and family, free scraps, small business fabric distributors, and local fabric distributors.

Valerian Projects Co. was heavily influenced by memories of childhood: World of Warcraft, Game of Thrones, 1800s/70s/y2k fashion, BRATZ dolls, festivals, Cher, your grandma’s couch, and comic books.

The more Rachel dived into music, artists, festivals, visual artists, performers, painting, tinkering, and sewing the more she started to feel connected with others who were like minded, and who wouldn’t want to intoxicate themselves with an environment so encouraging and uplifting?